The company has established itself over the years in the consulting business. Alongside this, a broad service portfolio was created which also included the conception and distribution of private label products (trademarks) and led to the establishment of a company network. This soon also included Dr. Kleine Pharma, which was founded in Bielefeld. The "asset-light approach" has proven to be the company's formula for success: we do not have our own production facilities, we develop and manufacture our products through a network which encompasses the best suppliers in Germany and worldwide.
In exchange with large trading companies, another strong idea was born - it was the nucleus for the distribution of our own consumer healthcare brands. The idea was to launch the first non-pharmacy-only cold sore cream onto the market. It was a market innovation. The team of consultants at the time founded the SOS brand and distributed the product itself. Today, SOS is a leading healthcare brand in the drugstore business.